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Type
of researches that can be performed by CIVIS
Qualitative researches : aims at obtaining information on certain topics from a small number of subjects. Qualitative research – under the form of focus group discussion, in-depth
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interview,observations or unexpected approach of certain categories of subjects – can be used in order to find out new ideas in communication messages and test them, to draft quantitative questionnaires and to assess certain programs. It is important to know that qualitative studies would allow making general conclusions about large segments of the population.
Quantitative researches : aims at obtaining objective information from representative samples (national, local and regional) of subjects. The quantitative
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research is used in order to gain certain conclusions, which can be related numerically to the target population. Centre CIVIS has necessary technical equipment and technologies in order to perform complex sociological researches (equipment: computers Pentium 3 and 4, multifunctional centre, record equipment etc.; software: processing programs of statistic data, programs for graphical presentation: SPSS, Excel, Power Point, Word.
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